Events
Alfa Romeo
the task
the solution
the result
- Stage a “peak-experience” launch of the new Alfa Romeo MiTo
- Open up new target groups, generate leads
- Develop a commercial marketing package
- Create a target group essay for the dealers
- Implement event measures, generate cooperation partners
- „My MiTo Night“ after work party in Alfa Romeo showrooms
- Officially hosted by a well-known local party organizer
- Online media communication and brand-affinity cooperation, e.g. virtual-nights.de, schwarze-karte.de, Peroni, Emmy, Scavi & Ray, San Pellegrino.
- Uniform event corporate design nationwide
- Maximum penetration of the proposed target group
- Valuable qualifying of leads for follow-ups