Alfa Romeo
the task
the solution
the result

  • Stage a “peak-experience” launch of the new Alfa Romeo MiTo
  • Open up new target groups, generate leads
  • Develop a commercial marketing package
  • Create a target group essay for the dealers
  • Implement event measures, generate cooperation partners

  1. „My MiTo Night“ after work party in Alfa Romeo showrooms
  • Officially hosted by a well-known local party organizer
  • Online media communication and brand-affinity cooperation, e.g.,, Peroni, Emmy, Scavi & Ray, San Pellegrino.
  • Uniform event corporate design nationwide

  • Maximum penetration of the proposed target group
  • Valuable qualifying of leads for follow-ups