Sale
Seat Germany
the task
the solution
the result
- „Peak-experience“ launch of the new SEAT Ibiza
- Open up new target groups, generate leads, increase sales
- Creation, implementation and logistical handling of a nationwide test-drive campaign
- 16 campaign weeks
- Incorporation into the event platform „Ibiza Island“
- Direct approach to target groups and driving experience at heavily-frequented POIs
- Attention-attracting and variable set design (outdoors & indoors)
- Communicative interconnection with raffles, media, website, give-aways
- Attention-attracting foliation of the test vehicles
- Interesting test drive routes
- Product- and brand-specific training of the promoters
- Objective 100% achieved in the quantitative and qualitative evaluation
- Sales increase